• You can build anything now.

    That's the problem.

    AI makes it easy to ship fast, but knowing what to ship has never been harder.

    We turn vague feedback into clear customer needs, so you build what truly matters.

  • Getting Feedback Shouldn't be this Hard.

    For product managers, gathering and using customer feedback shouldn't be a struggle, but it often is.

    Feedback should help you build better products, but in reality:

    • 💭 70% are vague or incomplete comments, too shallow to act on.
    • 🧩 It lacks full context. Was it from a power user? A churn risk? Or a random prospect?
    • 📭 Comments get misrouted or lost, giving you an incomplete picture.
    • ⏳ Follow-up questions are critical, but you rarely have time to ask them.
    • 🫠 Feedback is overwhelming, and hard to find clear trends or signal across systems.

    When feedback becomes slop instead of signal, building the right things turns into guesswork.

  • I've done this the hard way, so you don't have to.

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    I’ve been a founder, a PM, led teams, and coached dozens of others, and I’ve seen the same thing happen over and over again:

    • Feedback gets collected, but never clarified.
    • Insights get buried. Decisions get made from vibes and founder guts.
    • And PMs rarely have time to dig deeper, even when they want to.

    But I did put in that time.

    I manually followed up with users, spending 2-3 hours a week reading, responding, tagging every comment, linking feedback to roadmap decisions, and extracting the truth behind the noise.

    And it really worked. It helped me:

    • Quantify feedback and easily extract quotes to win over founders & execs.
    • Implement an upsell program to 5X customer spend through upgrades.
    • Cut churn by 50% by fixing the most common design issues in our product.
    • Quickly source customer interviews from who sent in feedback on that feature.
    • Easily inform customers that we built the feature they've been hungry for...sometimes even years later.

    This was all great. But it didn’t scale.

    Fortunately, now with AI, we have the leverage to automate the tedious parts, so every product manager can get clear, trusted insights.

    That’s what Product Arrow is all about.

    A smarter, faster system for understanding your customers to drive results.

  • Product Arrow Puts You on Target

    Simplifying feedback collection, and transforming it into actionable insights you can actually use.

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    ⚡ AI Powered Follow-Ups

    We automatically ask the right questions for you to get deeper, clearer feedback from your customers — fast.

    No more guessing what they meant, nor getting back to them too late for them to remember what they were doing.

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    🔀 Smart Routing

    You're in control. Ensure feedback gets to the right people without the manual effort by linking each feature or product area to the correct team.

    Say goodbye to copying and pasting between email, Slack, spreadsheets, and docs.

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    🏃🏽‍♂️‍➡️ Actionable Insights

    Identify patterns, spot trends, and uncover root causes to inform your decisions and share with executives.

    Stop scrambling to make your own reports. Let us do the heavy lifting for you.

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    🚀 Simple Setup

    Add a feedback box to any page you choose in minutes.

    No long integrations or technical headaches required.

  • How It Works

    We do the work, you get the results.

    1

    Capture Feedback

    Customers leave a quick thumbs up/down and share written or audio comments.

    2

    AI Assistance

    We automatically analyze your feedback, ask follow-up questions, and organize it all for you.

    3

    Get Insights

    Receive updates when key customers share feedback, and explore themes & patterns across all your feedback to get to the root of what your customers want.

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